Question 1

What happens after my 14-day trial?

Accepted Answer

A payment card is required when you start your trial. You are not charged during the 14-day trial. On day 14, unless you cancel first, your card is automatically charged your plan price (Review $19 / Growth $69 / Professional $129) and the plan renews monthly until you cancel. Cancel anytime before day 14 from your account settings and you're never charged.

Question 2

What's included in the $19 Review plan?

Accepted Answer

Real profit per product (after COGS, fees, ad spend, and returns), unlimited product tracking, and automated Amazon review requests. It comes with a 14-day free trial, then $19/mo. It does not include PPC advertising — for campaign setup and AI recommendations, which you can approve one by one or let the AI apply for you, upgrade to Growth ($69/mo); for bid rules, negative keyword and harvest automation, and the assistant you can ask questions in plain English, that's Professional ($129/mo).

Question 3

Can I switch plans later?

Accepted Answer

Yes. Upgrade or downgrade anytime from your account settings. Changes take effect on your next billing cycle.

Question 4

Will anything change in my campaigns without my approval?

Accepted Answer

That depends on your plan, and you decide. Nothing runs unattended unless you switch it on yourself — every automation and AI profile ships with auto-apply OFF, and recommendations wait in a queue until you approve or dismiss them. On Review ($19) there is no PPC at all, so nothing can reach your campaigns. On Growth ($69) you can hand an individual AI profile the keys to apply its own bid changes, one profile at a time. On Professional ($129) you can do the same with the rule-based automations. Whatever you leave off keeps waiting for your approval, bid floors and ceilings bound every change, and everything is logged with one-click undo.

Question 5

Which Amazon ad types do you support?

Accepted Answer

Sponsored Products, Sponsored Brands and Sponsored Display. All three sync into your dashboard, so ad spend, ACoS and real profit count every campaign type — that part is on every plan, including Review ($19). Optimization differs by type. Sponsored Products and Sponsored Brands get the full set: bid rules, negative keywords, search-term harvesting, budget and placement automation, and dayparting. Sponsored Display gets AI bid recommendations from its own dedicated engine, and those always wait for your approval — on every plan, including Professional. On Growth and Professional, Sponsored Display campaigns also get their own table where you can pause, activate and set daily budgets.

Question 6

Is my Amazon data secure?

Accepted Answer

Yes. We use bank-level encryption, never sell your data, and comply with Amazon's SP-API data protection requirements. We share it only with the service providers that run the product — our database and application hosts, and, when you use an AI feature, Anthropic, which processes the request and does not train on it. All of them are named in our API Policy. Read our security policy for details.

Question 7

How is this different from Helium 10 or Perpetua?

Accepted Answer

We don't bundle 20 tools you'll never use, and we don't charge a percentage of your ad spend. RedHen Labs is one focused platform: real P&L, AI recommendations you approve, and flat-rate pricing.

Question 8

What does Operator Setup include?

Accepted Answer

We review your catalog, build your campaign architecture, configure rules and automation, set up profit tracking with your COGS, and deliver a written 30-day operating framework. You get a fully running system.

Question 9

How many Amazon accounts can I connect?

Accepted Answer

Every plan includes one Amazon Seller Central account. Need to manage multiple accounts? Contact us.

Question 10

Do you charge a percentage of my ad spend?

Accepted Answer

We charge once. The subscription is the whole bill — the same at $5k of monthly ad spend and at $500k. It is worth asking any vendor who charges both a subscription and a percentage what the percentage buys that the subscription didn't, because it is the same software either way. A fee that rises with your spend, attached to software that raises your spend, is a structure you should understand before you agree to it.

Question 11

Why is your price flat when most AI tools charge a percentage?

Accepted Answer

Because a percentage of ad spend is a claim on your growth, not a charge for extra work. Nothing new arrives when your bill goes up — it is the same product doing the same job. We would rather be predictable: you can put our cost in a spreadsheet a year out and it will still be right. That is worth more to most sellers than a lower starting number that moves later.

Question 12

How can you charge a flat fee if the AI costs you money to run?

Accepted Answer

Because we measure it. Every AI recommendation and assistant answer records its own token usage and cost, so we know what a seller actually costs us to serve rather than guessing. That is also why we are cautious about tools priced below what serious AI analysis costs to run — inference is not free, and a price that does not cover it usually becomes a price rise, a usage cap, or a percentage of your ad spend later. We would rather charge a number we can hold.

Question 13

What should Amazon PPC management cost — agency flat fee vs. software?

Accepted Answer

Agencies typically charge a flat retainer of $1,000–$2,500/mo, or a base fee plus 5–15% of your ad spend. Dedicated software runs far less: RedHen Labs starts at $19/mo for profit tracking + review automation, $69/mo adds full PPC management and AI bid changes you approve or let run on their own — unlimited products, and $129/mo adds the rule engine and the plain-English assistant — flat, never a percentage of spend. If you want the management workflow without the agency markup, software you run yourself is usually the cheaper path.

Question 14

How much should AI-driven Amazon PPC management cost for a $500k–$2M revenue seller?

Accepted Answer

On a percentage-of-spend model, a seller at that revenue can easily pay $500–$2,000+ per month as ad budgets scale. RedHen Labs stays at $129/mo flat at any spend level, so your cost doesn't climb with your ad budget — the savings grow as you scale.

Question 15

What should I expect to pay per month for Amazon PPC automation software?

Accepted Answer

Expect roughly $20 to several hundred dollars a month, depending on whether pricing is flat or tied to your ad spend. RedHen Labs is flat: $19/mo for profit tracking + review automation, $69/mo adds full PPC management and AI bid changes you approve or let run on their own — unlimited products, and $129/mo adds the rule engine and the plain-English assistant. All three plans include a 14-day free trial — no charge today. Every plan takes a payment card at signup and begins billing on day 14 unless you cancel first; cancel before then and you're never charged.