Why Most Amazon PPC Advice Starts in the Wrong Place
Most Amazon PPC advice teaches keywords, bids, and automation first. The order a healthy business actually follows is reviews, profit, advertising, then automation. Here's why the standard funnel is backwards.
Frequently asked questions
- What order should a new Amazon seller do things in?
- Reviews, then profit, then advertising, then automation. A listing needs an honest review foundation to convert, you need to know your real profit per product before you set ad budgets, advertising comes once those are in place, and automation earns its keep only after you are advertising enough to generate real work.
- Do reviews or ads come first on Amazon?
- Reviews. A product with no reviews barely converts, so paying to send traffic to it wastes money. Build a review foundation first — Vine for a launch, then the official Request a Review on every eligible order — and your ads convert far better when you do turn them on.
- Should I automate my Amazon PPC?
- Yes, once you are advertising in earnest — but automate the work, not the decisions. Repetitive search-term work (harvesting, negating, bid nudges) is ideal for rules-based automation, as long as you can see the rules, approve the changes, and reverse them. Avoid black-box autonomous bidding you cannot explain.
RedHen Labs — Amazon profit tracking & PPC automation, flat-rate.