RedHen Labs — Amazon PPC Automation & Profit Tracking
RedHen Labs is an Amazon seller profitability platform that combines real profit tracking with automated PPC optimization. Built by Amazon sellers who run their own brands.
What RedHen Labs Does
- Profit Tracking — See true profit per product after COGS, FBA fees, ad spend, and returns. Not just revenue — real margin.
- PPC Automation — Rule-based bid optimization, keyword harvesting, negative keyword management, budget controls, and dayparting that moves bids by hour of day. Every change goes through a review queue.
- AI Recommendations — AI-powered analysis of your campaigns suggests bid changes, new keywords, and waste reduction opportunities.
- Cross-Campaign Keyword Analysis — Find duplicate keywords competing against each other across campaigns.
- Review Request Automation — Automatically request reviews via Amazon Solicitations API with per-product controls.
- Inventory Monitoring — FBA inventory levels, restock alerts, and days-of-supply tracking.
How It Works
Connect your Amazon Seller Central and Amazon Ads accounts via OAuth. RedHen Labs syncs your campaign data, product catalog, orders, inventory, and FBA fees daily. Set up automation rules or let AI analyze your campaigns. Every automation ships in queue mode, so proposed changes wait for your review; on Professional you can hand individual automations the keys to apply changes unattended. Everything is logged with one-click undo either way.
Pricing
- Review — $19/mo — Real profit per product (COGS + fees), unlimited products tracked, and automated review requests. No PPC automation.
- Growth — $69/mo — Full Sponsored Products, Sponsored Brands and Sponsored Display data, AI recommendations with reasoning, campaign wizards, and search-term and negative-keyword suggestions, on unlimited products. Nothing reaches Amazon without your approval.
- Professional — $129/mo — Everything in Growth, running unattended: rule-based bid automation, budget and placement automations, dayparting, campaign chaining, the AI assistant, and a full audit trail with one-click undo.
- Operator Setup — $399 first month, then $129/mo — Done-for-you campaign architecture, rule and profit-model setup, and a written 30-day operating runbook.
Flat pricing — never a percentage of your ad spend. Every paid plan tracks unlimited products; the difference between Growth and Professional is whether the automation waits for your approval or runs on its own. All three plans include a 14-day free trial: a card is required to start, but you pay $0 today and can cancel anytime before day 14.
Key Features
- Automated bid optimization with customizable rules
- Keyword harvesting from search term reports
- Negative keyword management to eliminate wasted spend
- Sponsored Products, Sponsored Brands and Sponsored Display support
- Sponsored Display AI bid recommendations — always queued for your approval, on every plan
- Campaign performance dashboards with trend analysis
- Product-level P&L with COGS and FBA fee tracking
- AI or structured campaign setup wizards
- Analytics first — connect for insights and enable automation only when you're ready; every change is yours to approve
- One-click undo on every campaign change
- US, Canada, Mexico, Brazil marketplace support
About
RedHen Labs is built by AS Milling & Woodworks LLC, based in Orwigsburg, PA. We're Amazon sellers ourselves — we built this tool because existing solutions were either too expensive (percentage-of-spend pricing) or didn't track real profitability.
FAQ
- Will RedHen Labs mess up my Amazon campaigns?
- Nothing touches your campaigns without your explicit approval. Every change goes through a review queue — you see what's being proposed, why, and the expected impact. Every change has a one-click undo.
- Is my Amazon seller data safe?
- We use Amazon's official SP-API and Ads API with OAuth authentication. Your credentials are never stored — we use token-based access you can revoke from Seller Central at any time. All data is encrypted in transit and at rest.
- How much does RedHen Labs cost?
- $19/month for profit tracking + review automation, $69/month adds full PPC management and AI recommendations you approve, and $129/month adds automation that runs itself. Every paid plan covers unlimited products. Flat pricing — we never take a percentage of your ad spend. All three plans include a 14-day free trial: a card is required to start, but you pay $0 today and can cancel anytime before day 14.
- Can I connect for analytics first, before enabling any automation?
- Yes. You can connect your account and use RedHen Labs purely for analytics and insights without enabling any write actions.
- What's the difference between rules and AI?
- Rules are predictable: "If ACoS > 40% for 7 days, decrease bid 15%." Same inputs, same outputs, every time. AI looks at multiple factors holistically and explains its reasoning. Most sellers use both.
Contact: Support@rrw-ads.com | https://rrw-ads.com