About RedHen Labs
Making Amazon advertising answer to profit.
Our goal is a plain one. Every seller should be able to see what each product actually earns — after COGS, FBA fees, referral fees, returns and ad spend — and then act on that number without handing over a share of their own revenue for the privilege.
We come at this from the seller's side of the desk. We manufacture wood-finishing products and sell them on Amazon alongside Walmart, retail stores and our own site, and for years we ran our ads the way most sellers do: paying for tools, paying for help, and hoping the math worked out. The options didn't fit — $300 a month for a bloated suite where we used three features, a percentage of ad spend for another tool so the bill grew every time the business did, and agency quotes that would have put us in the red before they did a thing.
None of it answered the question that mattered: on this product, are we making money? So we built what we wanted instead. What surprised us most, once an account could finally be seen clearly, was how simple the fixes were. The waste wasn't complicated. It was invisible. Once you can see it, fixing it takes minutes. We run our own account on it every day.
What we don't do — and why
- No percentage of your ad spend. Flat $129 a month whether you spend $1,000 or $100,000. Your software cost shouldn't grow just because your business did.
- No keyword research theater. The keywords that matter are already in your own search term report.
- No autopilot AI promises. Amazon ads are an auction that moves with human behavior. We surface what's working, flag what's bleeding, and leave the decision to you.
- No bloat. Fewer features, done well.
- No guru tax. No course, no coaching upsell, no secret strategy. The product is the product.
70,000+ ad targets under management. $3M+ in seller revenue tracked. 0% of your ad spend taken as a fee. 100% of changes logged, with one-click undo — including our own account, which the platform manages every day.
Who we are
A lean, AI-assisted team that manufactures its own products and advertises them on Amazon every day — not a software company guessing what sellers need. We got tired of paying agencies to guess and tools that took a percentage of our own ad spend, so we built the system we wanted. Every feature here exists because we needed it first.
What the Platform Does
- Profitability Dashboard — Real profit numbers, not just revenue. See TACoS, ACoS, and organic vs paid split at a glance.
- Rule-Based Automation — Set your own bid rules, negatives, harvesting, budgets, placements and dayparting across Sponsored Products and Sponsored Brands. Your rules, running 24/7, with one-click undo.
- AI Recommendations — Overnight analysis of every keyword, plus a dedicated Sponsored Display engine. A 10-minute morning review replaces a 2-hour bid grind.
- Profit & Loss Tracking — COGS, fees, ad spend, and actual profit per product. Know what you're really making.
Company
Owned and operated by AS Milling & Woodworks LLC, makers of Rowdy Rooster Woodworks, in Orwigsburg, PA.
Contact: Support@rrw-ads.com | https://rrw-ads.com