Free Amazon PPC Audit Tool

Grade your Amazon PPC account in 30 seconds. Answer four quick questions — no CSV upload, no login — and get a 0-100 score, an A-F letter grade, and an estimate of how much you're wasting on ads every month.

What You Get

An A-F letter grade for your Amazon PPC account
A 0-100 composite score benchmarked against typical accounts
An estimate of your wasted ad spend per month
Your three highest-leverage fixes, personalized to your answers

The Four Questions, and Why These Four

Roughly how much do you spend on Amazon ads per month? This is the multiplier, not the diagnosis. A 15% waste rate is a rounding error at $400 a month and a serious problem at $40,000. Spend tells us what the percentage is worth in dollars; it does not tell us whether the account is healthy.
What's your current overall ACoS? A high ACoS is not automatically bad — it depends entirely on your margin. What it reliably signals is loose bid discipline: more clicks bought on Amazon search terms that never convert. Below 15% usually means someone is already watching closely.
What's your average product sale price? A $1.20 Sponsored Products click is a small cost against a $60 sale and a large one against a $12 sale. Low-price catalogues leak waste faster relative to spend, because the same wasted click eats a much bigger share of the order.
How often do you review your Search Term Report? This is the question that does most of the work, and it is deliberately first among equals. You cannot negate a search term you have never looked at. Every other input adjusts the number this one sets.

How the Score Is Calculated — the actual model

Most free Amazon PPC audits will not tell you how they arrived at your number. Here is ours in full, so you can decide whether to believe it.

The starting waste rate comes entirely from how often you read your Search Term Report:

Never — 30% assumed waste
Sometimes — 18%
Monthly — 10%
Weekly — 5%

That base figure is then adjusted twice. ACoS at or above 50% multiplies it by 1.25 and at or above 35% by 1.10, while an ACoS under 15% reduces it by a factor of 0.85. An average sale price under $15 multiplies by 1.10; $50 or above reduces by 0.95. The result is held between 3% and 45%, because neither a perfect account nor a total catastrophe is a useful estimate from four answers.

Your monthly waste is that rate applied to the ad spend you entered. Your 0-100 score is 100 minus the waste rate times 2.5.

What Each Grade Means

A — 5% waste or less. You are reading your Search Term Report weekly and acting on it. The remaining gains are in bid precision and placement, not in negatives.
B — up to 10%. Normal for a well-run Amazon account. Worth a monthly sweep rather than a rebuild.
C — up to 18%. The most common grade. There is a real, findable list of search terms spending money and returning nothing.
D — up to 30%. Roughly a third of every ad dollar is buying clicks that will not convert. This is usually an account that grew faster than anyone had time to maintain.
F — above 30%. Campaigns are running largely unattended. The fix here is not clever bidding, it is looking at the report at all.

What This Audit Cannot See

It is an estimate from four answers measured against Amazon PPC benchmarks — not a read of your account. It does not know which of your search terms are wasting money, which of your ASINs are carrying the account, or whether your ACoS is profitable for your particular margins. It cannot see your COGS, your FBA fees, your referral fee or your return rate.

For the exact figure, the free Amazon PPC waste calculator reads your real Search Term Report and returns the specific keywords bleeding budget plus a copy-paste negative list. It runs entirely in your browser — the report is never uploaded to a server.

The Number That Makes the Grade Actionable

A grade tells you how much you are wasting. It does not tell you what you can afford to spend, and that is the number most Amazon sellers have never worked out.

Break-even ACoS is the highest ACoS a product can carry before it stops making money. It falls out of your landed cost, Amazon's referral and FBA fees, and your sale price — and it is different for every SKU you own. Without it, a 30% ACoS is just a number: it could be comfortably profitable on one product and losing money on the one beside it. Most sellers optimise toward a benchmark published for somebody else's margins.

Work yours out with the free break-even ACoS calculator, or see every one of our free Amazon seller tools. None of them ask for a login or an email.

Frequently Asked Questions

Is this Amazon PPC audit free?: Yes. No account, no login, no CSV upload. Answer four questions and get your grade in about 30 seconds. Your answers stay in your browser.
How is this different from the waste calculator?: This quick audit estimates your waste from four questions. The deep-dive waste calculator reads your actual Search Term Report for the exact keywords bleeding budget and a copy-paste negative list — both free.
What is a good ACoS on Amazon?: There is no universal answer, and any number quoted without your margins is guesswork. A good ACoS is one below your break-even ACoS — the point where an additional sale stops adding profit. For a thin-margin product that might be 12%; for a high-margin one it can sit above 40% and still be worth running. Work out yours with the break-even ACoS calculator before judging any campaign.
Can I automate the fixes?: Yes. RedHen Labs reads your Amazon search terms daily, surfaces negative keywords and harvests for your approval, and tracks real profit per product after COGS, FBA fees, referral fees and ad spend. Pricing is flat — $19 to $129 a month, the same whether you spend $1,000 or $100,000, and never a percentage of your ad spend. See plans and pricing.
Do I have to connect my Amazon account to use this audit?: No. The quick audit and every calculator on this site run without an Amazon connection, a login or an upload. Connecting an account is only needed for the daily automation, which is what the paid plans do.

Free Amazon PPC Audit Tool

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