Free Amazon PPC Waste Calculator
Upload your Amazon Search Term Report and instantly see how much you're wasting on search terms that never convert. Get a list of negative keywords to add, estimated monthly savings, and a benchmark comparison against typical Amazon PPC accounts.
What This Tool Does
- Identifies search terms with ad spend and zero orders
- Calculates your total wasted spend and waste rate percentage
- Compares your waste rate against the 8-12% industry average
- Generates a copy-paste negative keyword list
- Shows a watch list of terms trending toward waste
- Breaks down waste by campaign
Why Amazon Sellers Waste Money on PPC
Most Amazon PPC accounts waste 8-15% of total ad spend on search terms that never convert. Common causes include broad match bleeding, duplicate targeting across campaigns, high-CPC terms with poor conversion rates, and missing negative keywords.
How to Download Your Search Term Report
- Log into Amazon Seller Central
- Go to Campaign Manager (under Advertising)
- Click Reports, then Create Report
- Select Report Type: Search Term
- Set Date Range to Last 30 Days
- Download the report and upload it here
What Are Negative Keywords on Amazon?
A negative keyword tells Amazon not to show your ad when someone searches for that term. Adding negative keywords for non-converting search terms prevents future waste.
Frequently Asked Questions
- Is this tool free?
- Yes. No account, no login, no credit card. Your data is processed in your browser and never uploaded to any server.
- What file formats are supported?
- XLSX (Amazon's default), CSV, and TSV files.
- Can I automate this process?
- Yes. RedHen Labs automatically monitors your search terms, identifies waste, and suggests negative keywords every day. It also tracks real profit per product after COGS, FBA fees, and ad spend. Start a 14-day free trial at rrw-ads.com/pricing.