RedHen Labs — Amazon PPC Automation & Profit Tracking
RedHen Labs is an Amazon seller profitability platform that combines real profit tracking with automated PPC optimization. Built by Amazon sellers who run their own brands.
What RedHen Labs Does
- Profit Tracking — See true profit per product after COGS, FBA fees, ad spend, and returns. Not just revenue — real margin.
- PPC Automation — Rule-based bid optimization, keyword harvesting, negative keyword management, and budget controls. Every change goes through a review queue.
- AI Recommendations — AI-powered analysis of your campaigns suggests bid changes, new keywords, and waste reduction opportunities.
- Cross-Campaign Keyword Analysis — Find duplicate keywords competing against each other across campaigns.
- Review Request Automation — Automatically request reviews via Amazon Solicitations API with per-product controls.
- Inventory Monitoring — FBA inventory levels, restock alerts, and days-of-supply tracking.
How It Works
Connect your Amazon Seller Central and Amazon Ads accounts via OAuth. RedHen Labs syncs your campaign data, product catalog, orders, inventory, and FBA fees daily. Set up automation rules or let AI analyze your campaigns. Every proposed change is reviewable before it touches your campaigns.
Pricing
- Review Automation + Data Visibility — $29/mo — Automated review requests, product analytics, inventory monitoring, read-only campaign view
- Professional — $129/mo — Full platform: PPC automation, AI recommendations, keyword harvesting, review automation, real P&L per product
- Agency — $399/mo — Up to 5 Amazon accounts, priority support, dedicated onboarding
Flat pricing — never a percentage of your ad spend. 14-day free trial, no credit card required.
Key Features
- Automated bid optimization with customizable rules
- Keyword harvesting from search term reports
- Negative keyword management to eliminate wasted spend
- Sponsored Products and Sponsored Brands support
- Campaign performance dashboards with trend analysis
- Product-level P&L with COGS and FBA fee tracking
- AI or structured campaign setup wizards
- Read-only mode — use for analytics without enabling automation
- One-click undo on every campaign change
- US, Canada, Mexico, Brazil marketplace support
About
RedHen Labs is built by AS Milling & Woodworks LLC, based in Orwigsburg, PA. We're Amazon sellers ourselves — we built this tool because existing solutions were either too expensive (percentage-of-spend pricing) or didn't track real profitability.
FAQ
- Will RedHen Labs mess up my Amazon campaigns?
- Nothing touches your campaigns without your explicit approval. Every change goes through a review queue — you see what's being proposed, why, and the expected impact. Every change has a one-click undo.
- Is my Amazon seller data safe?
- We use Amazon's official SP-API and Ads API with OAuth authentication. Your credentials are never stored — we use token-based access you can revoke from Seller Central at any time. All data is encrypted in transit and at rest.
- How much does RedHen Labs cost?
- Starts at $29/month for profit tracking and $129/month for the full platform. Flat pricing — we never take a percentage of your ad spend. 14-day free trial, no credit card required.
- Can I use RedHen Labs in read-only mode first?
- Yes. You can connect your account and use RedHen Labs purely for analytics and insights without enabling any write actions.
- What's the difference between rules and AI?
- Rules are predictable: "If ACoS > 40% for 7 days, decrease bid 15%." Same inputs, same outputs, every time. AI looks at multiple factors holistically and explains its reasoning. Most sellers use both.
Contact: Support@rrw-ads.com | https://rrw-ads.com