RedHen Labs vs AiHello
AiHello sells "AI-powered fully-automated Bid Optimization" for Amazon. Its pricing page lists "$199/month/marketplace" plus 2% of ad spend, with repricing and budgeting available as add-ons at $10 per SKU per month each.
On one marketplace, $10,000 a month in ad spend makes that $399 a month, and $25,000 makes it $699. RedHen Labs is $129 at both, and the plan covers the US, CA, MX and BR marketplaces.
Per marketplace, plus a share of spend
AiHello charges $199 for each marketplace plus 2% of ad spend. Run the US and Canada at $10,000 a month each and that's $798 a month. RedHen Labs is $129 for the plan, and the plan covers the US, CA, MX and BR marketplaces.
Add-ons, or included
AiHello's repricing and budgeting are add-ons at $10 per SKU per month each, so budgeting twenty SKUs adds $200. Budget automation is part of RedHen Labs. Repricing isn't something we do.
When AiHello is the better pick
If you want fully automated bidding and a repricer from the same vendor, AiHello sells both. We don't do repricing, and our AI waits for your approval by default.
Side by side
- Pricing: AiHello: $199/mo per marketplace + 2% of ad spend. RedHen Labs: $129/mo flat; the plan covers US, CA, MX and BR.
- At $25K ad spend/mo, one marketplace: AiHello: $699. RedHen Labs: $129.
- How changes are made: AiHello: "AI-powered fully-automated Bid Optimization". RedHen Labs: Approval queue by default — unattended only for the automations you switch on, one-click undo, and Sponsored Display always waits.
- Budget automation: AiHello: Add-on at $10 per SKU per month. RedHen Labs: Included.
Pricing and product description checked against aihello.com on October 5, 2026.
Try RedHen Labs free for 14 days — $129/mo flat, never a percentage of ad spend.
Why we don't charge more
We could charge more. We don't, and it isn't because this is a lighter product — it's because it's a focused one. We built the things an Amazon seller actually touches every week and left out the twenty modules that pad a suite. A focused product costs less to build and less to run, so it can cost less to buy.
The other reason is simpler. By the time a seller has paid referral fees, fulfillment, storage, returns, and advertising, a lot of hands have already been in the till — and then an agency wants a percentage of sales and a tool wants a percentage of spend. The person who designed the product, paid for the inventory, and carries every bit of the risk ends up with the thinnest slice of it. We decided not to be one more toll on that road. $129 is a number we can hold at any account size, which means growing your business never costs you more to keep using ours.