Short answer: no — if you use Amazon's official Request a Review button. Here's the exact line between compliant review automation and the gray-hat tactics that get accounts suspended.
It's the question that stops most sellers from automating reviews at all: won't Amazon suspend me for this? The fear is reasonable — reviews are the area where Amazon hands out the harshest penalties. But the fear is usually aimed at the wrong thing.
Automating the official “Request a Review” button is not against Amazon's terms. It's Amazon's own tool, sent through Amazon's own system.
What gets accounts suspended isn't asking for reviews — Amazon explicitly lets you ask. It's how you ask. The line is bright, and once you see it the anxiety mostly evaporates.
What's compliant
The Request a Review action (and the Solicitations API that automates it) is compliant by construction:
- It uses Amazon's standardized message — you can't add wording, so you can't say anything against the rules.
- It asks every eligible buyer, not just the happy ones — so it isn't review gating.
- It offers nothing in exchange — no discount, no refund, no gift.
- It's sent through Amazon, inside Amazon's allowed window, one time per order.
Automation changes none of that. A tool sending the request for you is doing the identical thing you'd do by hand in Seller Central — just reliably, for every order.
What actually gets you suspended
- Incentivized reviews. Offering a discount, free product, refund, or gift card in exchange for a review — even “leave an honest review” with a freebie attached. This is the fastest way to lose an account.
- Review gating. Only asking customers you think are happy (e.g. “if you loved it, leave a review; if not, contact us”). Amazon prohibits selectively soliciting positive reviews.
- Package inserts that funnel. A card in the box steering buyers to a 5-star review, or to message you before reviewing.
- Fake or purchased reviews. Review groups, family and friends, paid services.
- Pressuring through messaging. Using Buyer-Seller Messaging to repeatedly chase or pressure a customer for a review.
Notice the pattern: every suspendable tactic involves either an incentive, selectivity, or a channel you're not supposed to use that way. The official request has none of those properties.
So the honest answer is: automate the official button, and you're on the safe side of the line by design. That's the only method we use — see how the $19 Review plan does it →