How to save keyword and ASIN lists for your campaigns

My Lists keeps keywords and ASINs you want to use again: proven searches to add as exact keywords, competitor ASINs to target, terms to block. You can add to a list from almost anywhere in the app, then import it into a new campaign or a running one.

This guide goes through it with a screenshot of each step (the control to use is ringed and numbered). It takes about four minutes.

1. Step 1 · Open My Lists

   In the side menu, under Advertising, click My Lists (Growth and Professional plans). A list holds keywords, ASINs or both; click New List (1) to start one. Lists belong to your login, so every marketplace sees the same lists.

   

2. Step 2 · Name the list

   Give it a name (1) of up to 100 characters and, if you like, a description, then click Create List (2). You add the items next.

   

3. Step 3 · Add keywords and ASINs

   Click a list to open it. Paste a column straight from a spreadsheet, or type items one per line or separated by commas (1), then click Add (2); the button counts what it will add. Anything that looks like an ASIN (B0 then 8 letters or digits) is saved as an ASIN, everything else as a keyword. Repeats are dropped whatever their capitals, and the page says how many were already there. Because commas separate items, a keyword can't contain one. The × on an item removes it.

   

4. Step 4 · Save keywords from other pages

   On a campaign's page, in Keyword Analysis and on Insights, + List saves a keyword, search term or ASIN as you go. Tick one or more lists (1), or Create new list, then click Save (2). On a campaign's page you can also tick several rows and save them all at once.

   

5. Step 5 · Import a list into a campaign

   On a running manual campaign's page, the Keywords / Targets tab has Import from List; pick a list to see what's in it. Choose Targets or Negatives (1) and the match type (2): exact, phrase or broad for keywords, or exact or expanded for ASINs on Sponsored Products. Pick the ad group and the bid, then click Import (3). It goes to Amazon straight away, up to 500 at a time, and items the campaign already has are counted, not added twice. In Campaign Setup, the same button fills in a new campaign's keywords, ASINs or negatives, and nothing reaches Amazon until you launch.

   

6. Step 6 · Rename or delete a list

   Edit changes a list's name and description. Delete asks first (1) and removes the list from RedHen Labs only: keywords and ASINs already added to campaigns stay where they are on Amazon.