RedHen Labs vs AdLabs
AdLabs is a standalone Amazon PPC platform with a clean interface, solid semi-automatic bid management, a 30-day trial and a full-refund guarantee. It is a decent product. Its pricing page lists Core at "1% of Ad Spend +$40/month" and Pro at "2% of Ad Spend +$40/month", so what you pay rises with every dollar you advertise. RedHen Labs is $129 a month flat.
Their own page makes the argument for us
Beneath the percentage tiers on the AdLabs pricing page is this line: "Spending >$100k/mo? See our flat-rate pricing plans." A vendor that charges a percentage of ad spend moves its largest customers onto a flat rate. That is a quiet admission that the percentage model stops making sense once the numbers get big — and if it stops making sense at $100,000 a month, it was never working in your favour at $10,000 either. It was just smaller.
What the percentage costs as you grow
At $5,000 a month in ad spend, Core is $90 and Pro is $140. At $10,000 it is $140 and $240. At $25,000 it is $290 and $540. At $50,000 it is $540 and $1,040. RedHen Labs is $129 at all of them. At genuinely small spend the percentage is cheaper, and we will say so rather than pretend otherwise — the crossover is real and it is early.
Pricing checked against adlabs.app on August 27, 2026.
Compare against our flat monthly pricing, from $19/mo — the same price at any ad spend. 14-day free trial.
Why we don't charge more
We could charge more. We don't, and it isn't because this is a lighter product — it's because it's a focused one. We built the things an Amazon seller actually touches every week and left out the twenty modules that pad a suite. A focused product costs less to build and less to run, so it can cost less to buy.
The other reason is simpler. By the time a seller has paid referral fees, fulfillment, storage, returns, and advertising, a lot of hands have already been in the till — and then an agency wants a percentage of sales and a tool wants a percentage of spend. The person who designed the product, paid for the inventory, and carries every bit of the risk ends up with the thinnest slice of it. We decided not to be one more toll on that road. $129 is a number we can hold at any account size, which means growing your business never costs you more to keep using ours.